The rise of local SEO Following a recent survey, it has been found that around 20% of Google searches are performed looking for local services. This figure is doubled when mobile searches are taken into consideration too. Bearing this in mind, why does this seem to be the case? Starting with the more obvious, mobile...
Keyword AnalysisKeyword Analysis and Research |
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The first and possibly the most important stage of any SEO campaign is the keyword analysis. This keyword research is the process of carefully analysing the website and figuring out which keywords drive the most traffic and which ones should be targeted. It is the foundation of the campaign and if done incorrectly, can result in wasted time and no positive benefit at all. This is a stage that Weblinx take very seriously in our SEO services. We never start an SEO campaign unless everyone is completely satisfied with the selected target keywords.
It’s important that the keywords that are going to drive the most traffic to your site are selected. We carry out a keyword analysisfor how difficult they will be to rank for and how competitive the search term is. There should always be a strategically chosen list of keywords before any campaign is started.
Help with keyword analysis
There are many tools on the Internet that can aid you in your keyword analysis and research such as the Google keyword tool. It lets you know how competitive a certain keyword may be and the amount of searches that specific keyword gets monthly. This figure can be displayed as either local or global results depending on your target audience.