Category Archive: SEO
-
Why is local SEO taking over?
The rise of local SEO Following a recent survey, it has been found that around 20% of Google searches are performed looking for local services. This figure is doubled when mobile searches are taken into consideration too. Bearing this in mind, why does this seem to be the case? Starting with the more obvious, mobile…
-
Perfecting Your SEO before Christmas
Always be safe, never sorry So it’s coming round to that time of year and everyone is getting a bit festive. But what does that mean for your SEO campaign? We know that when it comes to the festive season, nobody wants to work, which is why it’s so important to perfect ones SEO before…
-
Keep Your SEO Campaign Structured
The importance of a structured SEO campaign Although there are a lot of different methods for search engine optimisation, you need to apply a certain level of structure if you’re to be successful within the rankings. SEO is a very diverse field with varying techniques. Every company operates differently but there are specific actions that…
-
How Important Are Meta Descriptions in Google?
Meta Description Optimisation Google is the biggest search engine on the internet, this goes without saying. The search giant has become so large that it’s name has actually been converted into a verb! How many times have you heard someone say “just Google it.”? The majority of the online community go to Google before anywhere…
-
10 Reasons Why Content is King
Content is King, Fact Throughout the SEO world, it is continuously reiterated that content is king, but why? Why exactly is content king, and how do you maximise it to its full potential? 1. Going viral Getting your content to go viral is nothing short of a challenging task. If it happens though, you’ll know…