Have you ever heard the words “We can’t promise you results” from a search engine optimisation (SEO) company? Never have these words been truer. No company can promise results and if they do then you should run and fast. This is because your website can have everything ticked on your SEO to-do list but without a search engine trusting your website it will get nowhere. This doesn’t mean it isn’t possible, it just means it will take time which is what most SEO companies will tell you at some point. Not to worry though, if you follow a few recommendations from yours truly you will hopefully see improvements.
The first thing to understand is that if a website hasn’t existed long then search engines will take longer to trust your website than websites that have existed for years. Age is seen as a sign of stability by search engines so by owning an old domain name you are more likely to see signs of improvements quicker than you would from new domain names.
The more links coming into your website the more search engines will trust it. This is because it shows that your site is worthy of linking to which gives search engines a reason to believe your website is more legit than others.
By building your brand name up people will eventually see you as one of the leading companies in your industry. This won’t happen over night and can take a long time but once your website is being seen as one of the best search engines will realise this.
By fulfilling your promises quickly and at a high standard your business will be recommended more and more. The better you perform the better your company looks, so over deliver if possible and your online trust will gradually grow.
Build up relationships with clients and other companies. Never neglect anyone else it can turn around and bite you on the behind. By conversing with anyone you can you will eventually land yourself in a great spot. The better the people you know the greater your companies reputation which will lead to more recommendations building your trust at the same time.
Trust doesn’t happen instantly and is demonstrated in many situations, whether it be relationships or friendships it takes time, but once it happens you will definitely feel the relief and see the improvements.
