If you own a website that has flash on it then you may have a problem on your hands if you don’t approach website optimisation correctly. If you don’t understand what SEO is then you may want to spend money on company who are specific to the industry, such as Weblinx Ltd.
You must understand first that search engines don’t rank websites manually, they are viewed by millions of bots that are programmed to check for certain criteria specified by search engines such as Google, Yahoo!, Bing. Flash may look appealing to people viewing your website but for bots it doesn’t exist at all, which is where your struggle may come from.
If your website is created by flash with no html content then search engines will have nothing to find on your website, therefore it will rank poorly to other html websites. Therefore there are approach’s that can be taken to ensure you are given a chance against other websites, but this can prove costly and may take much longer than it would for a html website. Approaches you can take to optimise your website are:
- Starting a link building campaign; amassing thousands of high quality links from relevant websites
- Create a HTML section on the website to contain information from the flash file
- Utilise social media & networking
- Create satellite sites
It is possible to optimise a flash website, but it’s unlikely the website will rank as highly as a html website due to more content being available to search engines to find. So if you are going to optimise your flash site then plan ahead and seek advice from website optimisation companies, but beware, if they tell you that flash websites are just as easy as html sites then they are lying, put the phone down and move on to the next one.
