When choosing your keywords you most likely use the correct spelling so your website looks more professional. But did you know misspelling keywords on purpose can also help with your SEO campaign?
If your one of these people that had no idea about this technique, then maybe it’s time to look into filling in the gaps in your keywords. You may feel like an idiot by including misspelled keywords, but there’s an audience out there who aren’t as clocked up when it comes to spelling, so why miss out by trying to keep your pride? Some words aren’t easy to spell as others, it’s not an individual mistake that will happen on a rare occasion, many people do it and there’s a way to find these keywords and target this audience.
By using Google AdWords Keyword Tool, you can try different misspellings and see which are searched just as much as the real spelling. For example, the word “jewellery” is a hard one to remember, and search volumes prove this. By searching “Jewellry”, you will find the search volume is just as big as it is for the correct spelling. Here’s a screenshot of the estimated monthly traffic from February using common misspellings for the the word “jewellery.”
So try and include misspelled keywords in your Improve your website optimisation by using the following tools. campaign, because this may just help your site gain a higher traffic level.
