Is Your SEO Company Perfoming?

May 19, 2010 / 2:34 PM

Typically the reason most companies use SEO companies is because they don’t know what they are doing pure and simple, or that they would rather concentrate on the business more than the website. This is fine but without the knowledge of what is being done it is hard to know if anything is being done at all which means the money you’ve used to invest into a company may go to waste. Most search engine optimisation companies will send ranking reports showing where the website ranked for chosen keywords before and after, but this isn’t always a perfect indication of how well they are performing to get your website the ranking it deserves.

When you first sign up for a SEO company to work on your website you are usually tied up in a contract which means switching companies isn’t always possible, so by being able to keep an eye on how well your chosen SEO company is performing you will be able to get your money’s worth without the need of moving to another company. We have many different posts on our blog to help you learn about SEO which will help you find different gaps that may have been left by your SEO company. You can’t leave it to chance that your chosen SEO company will find and eradicate mistakes, by being able to find the mistakes you will be able to ask your SEO company to resolve the issues and help optimise your website better.

If there are any pointers you know of that can help other readers then please leave a comment, the more the better.

Written by Email Adam Heaton

I am the technical manager at Weblinx as well as one of the website developers. Along with developing websites I am also involved in optimising sites for chosen keywords and phrases to help achieve high positions in search engines such as Google, Bing and Yahoo.
  • Debbie

    It is true, ranking is the first step, getting visitors to the website the second, but the most important is getting the visitor to convert. If the SEO company isn’t capable of making suggestions on what needs to be changed or tested on the website in order to increase the conversion rate, then there is no real point to the SEO activity. All web pages should be considered potential landing pages and be treated as such.

  • Debbie

    It is true, ranking is the first step, getting visitors to the website the second, but the most important is getting the visitor to convert. If the SEO company isn’t capable of making suggestions on what needs to be changed or tested on the website in order to increase the conversion rate, then there is no real point to the SEO activity. All web pages should be considered potential landing pages and be treated as such.

  • Debbie

    I saw you deleted my link from my comment. Can you at least add my link to my website. I forgot to enter it. thanks

  • Debbie

    I saw you deleted my link from my comment. Can you at least add my link to my website. I forgot to enter it. thanks

  • Debbie

    Now I see that even if I add my url to the ‘website’ you don’t add it :-(

  • Debbie

    Now I see that even if I add my url to the ‘website’ you don’t add it :-(

  • SEO

    Exactly. It’s not easy finding information on these things these days that doesn’t have a slant or where the writer isn’t just guiding you down a path which follows their own agenda, whether it’s to sell a product, a service or an idea. Give me the facts and let me decide – that’s what this article does.

  • SEO

    Exactly. It’s not easy finding information on these things these days that doesn’t have a slant or where the writer isn’t just guiding you down a path which follows their own agenda, whether it’s to sell a product, a service or an idea. Give me the facts and let me decide – that’s what this article does.

  • SEO

    This is exactly what I was looking for. Boiled down to the most important points, it educates the reader on a topic without prejudice or a secret agenda. This is a great example of how to write an article of value and importance.

  • SEO

    This is exactly what I was looking for. Boiled down to the most important points, it educates the reader on a topic without prejudice or a secret agenda. This is a great example of how to write an article of value and importance.