Yesterday Google TV was officially unveiled at its I/O conference with a live demonstration in front of an audience. The device isn’t designed to replace your cable or satellite box, its aim is to allow web content and television content to be viewed side-by-side from the same interface.
This means that your website will be viewable from your TV with the use of Google TV, targeting a whole new type of audience. To get the website to display properly on TV’s it must be designed to display and work properly, this is possible with the posted guidelines by Google themselves. Websites must be simple, easy to navigate, designed for big screens, full of content, contain media such as music and can even contain Flash.
So why is this relevant to search engine optimisation (SEO) and why does it emphasize its importance? From a personal point of view I believe SEO is going to be needed more than ever now the web is going to be available instantly through your TV. For example, your watching TV when suddenly an advert appears that takes your fancy, by being able to search for websites relevant to the adverts industry instantly you will be able to find what you want before you forget. By optimising your website to be displayed highly on search engine page results your website is much more likely to be chosen to avoid missing any TV programs. This is because page 1 results appear instantly unlike other pages. By being able to get the website you want quickly you are unlikely to miss any of your program, which is why search engine optimisation is a must in my opinion.
This isn’t definite, this is only speculation, but I have seen many adverts that have taken my interest and then forgotten about them, by being able to find the content I want quickly I am unlikely to forget any more.
If you have any opinions on Google TV or this post itself, feel free to leave a comment.
