When it comes to keywords in your search engine optimisation campaign, you can spend all your time trying to get it right for you and then not getting the results. It’s important that you know different variations you can use with your keywords to get better results.
You can reorder your words, add or remove words, strip words of extensions and use different forms of language such as misspellings, slang and acronyms. Each can be just as affective if used correctly, but how can each of these be used?
Reordering words: Most Internet users perform searches with more than one word, typically because it will narrow the search results to increase the likeliness of finding the correct website. If this doesn’t work then the easiest thing to do is to re-order the words and try again. This can be capitalized on by adding keywords in different orders.
Adding words: Because very few searches are through single keywords, adding specifics such as months, colours or locations can help a lot. This is one of the best ways to optimise your keywords as it will help gain the rankings before trying harder keywords.
Removing words: Because there is an amount of keywords to use before being penalised by search engines for spamming, eliminating less frequently searched keywords can help try new keywords, increasing your chance of getting better results.
Stripping back words: Internet users know that websites will use different extensions with their keywords, such as ‘searching’ to ‘search’ etc. By including shortened down keywords you’ve a better chance of getting higher traffic levels through missing keywords.
Misspelling, slang and acronyms: Any variation of your keywords is worth looking into, not everyone can spell every word correctly, or know the correct words to use, or are able to differentiate international variations, so by including other versions of your keywords can help target this audience.
Remember, the broader you are with your keywords the better chance you have in getting the results you deserve, so put some time aside to look into it and you may be surprised at just what you’ve been missing out on.
